Brand Backstory

About Appaloosa Equestrian

Appaloosa Equestrian was born from the entrepreneurial spirit of its founder, Paula Fernández, in late 2023. Paula, an avid horse enthusiast since childhood, revived her passion for the equestrian world in Madrid after the birth of her daughter, Luna (part of the brand logo).

With extensive experience in the retail industry, serving as a store manager and visual merchandiser for prominent brands, Paula decided to pivot her career path. She embarked on a journey to acquire new skills in digital marketing, e-commerce, content creation, branding, and web design. Her aim was to establish her own online store and personal brand.

 

"My goal was to blend concepts such as fashion, values, design, and creativity with the equestrian world. I wanted to create a project that I could dedicate myself to, with the same enthusiasm and joy I felt every day I went horse riding," says Paula.

 

The Inspiration Behind the Name

The Appaloosa horse breed is renowned for its distinctive, colorful coat patterns, versatility, and spirited yet gentle nature. These characteristics are deeply embedded in the identity of Appaloosa Equestrian. Much like the Appaloosa horse, our brand stands out with its unique and stylish offerings, designed to capture attention and express individuality.

 

 

What Makes Appaloosa Different

At Appaloosa Equestrian, our mission is to establish a brand that embodies strong values, crafted specifically for women in the equestrian community. We are committed to being accessible and genuine, catering to real equestrians who seek an alternative to the often exclusive and luxury equestrian brands.

Each product we launch is the culmination of a journey filled with hard work, frustrations, struggles, and uncertainty, but also personal growth, dedication, perseverance, joy, and a great deal of learning. Much like every equestrian journey, our process reflects the challenges and triumphs faced by equestrians every day.

We are confident that with dedication and hard work, this is just the beginning of something much bigger.

I firmly believe that "every step we take counts and each one tells its own story" you just have to start somewhere.

I invite you to join me on this exciting journey, and I hope to inspire you for your own projects.

 

xx Paula.